Your First Meeting With a New Customer — How to Make It Count
The first meeting with a new customer sets the tone for everything that follows. Here is how senior executives prepare when there is no interaction history to fall back on.
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Insights on executive meeting preparation, relationship management, and AI productivity.
The Annual Price Revision Meeting: How to Walk In With the Upper Hand
Price revision meetings are among the most commercially significant conversations a senior executive has. The side that is better prepared almost always gets a better outcome.
The Hidden Cost of Walking Into a Meeting Unprepared
Every unprepared meeting costs more than the time spent in the room. Here is what poor preparation actually costs — and why the highest-leverage executives treat it as a non-negotiable.
How to Reconnect With a Key Customer You Haven't Spoken to in Months
Six months have passed. You know you should reach out, but you are not sure what to say — or what has changed. Here is the right way to restart a dormant senior relationship.
The Vendor Meeting Playbook: What to Check Before Every Supplier Review
Vendor reviews and supplier meetings are among the most commercially significant conversations an MD has — yet they are often the least prepared for. Here is what to review before every one.
How to Prepare for Any Executive Meeting in Under 2 Minutes
Most executives walk into meetings having skimmed a name on a calendar invite. Here is the faster, smarter way to prepare — using the data you already have.
Why Senior Executives Don't Use CRMs — And What They Use Instead
Salesforce was built for sales teams, not for MDs managing 30-year customer relationships. Here is why CRM adoption fails at the executive level — and what actually works.
WhatsApp Is Where Business Gets Done — Here's How Executives Are Using It for Relationship Management
In markets across Asia, the Middle East and Africa, WhatsApp is the primary channel for senior business communication. Yet most business tools completely ignore it. Here is how to use it strategically.